Business folklore.

I’m an award-winning creative leader focused on building brands through ideas people want to watch, play with, share, and remember.

For more than a decade, I’ve worked across brand, entertainment, gaming, and culture — shaping global campaigns and creative platforms that blur the line between marketing and the experiences people choose to engage with.

Currently, I’m Global Associate Creative Director at Electronic Arts, where I lead global creative campaigns for EA SPORTS FC, connecting millions of players and football fans around the world.

My work starts with finding the truth inside a brand’s ambition, then connecting it to what its audience actually cares about. I believe the tighter the brief, the sharper the work — and the best ideas come from honest truths that resonate, not just messages that broadcast. That’s where I like to operate: where strategy, creativity, and culture give people a reason to care.

I’ve fought the good fight from the agency and production side, and from inside brands — so I know what it takes to protect an idea while navigating the realities around it. I’m comfortable moving work through complex teams, stakeholders, feedback loops, and processes without losing sight of what made the idea worth making in the first place.

Along the way, I’ve partnered with talented teams across disciplines, regions, and perspectives to create work that is strategically clear, culturally aware, and creatively ambitious. That work has been recognized by Cannes Lions, The One Show, ADC Awards, Clios, Young Guns International, and more — including a Gold Pencil, multiple Cannes Grand Prix awards, an ADC Designism Award, a Clio, and a few Cubes in different colors.

At the center of it all is a simple goal: make people care. About the idea, the story, the experience, and ultimately, the brand.