Adidas x BAPE

Inside the Super Bowl LIII animated mini-series starring Quavo and the NFL’s top athletes.

Together with adidas and BAPE, we developed a 3 part animated mini-series for Super Bowl LIII that reimagined football’s biggest stars as kids in an epic pickup game. In collaboration with local artist Jordan “Doodlejor” Best, we created a vibrant world and cast of characters rooted in the city’s culture.

The story was brought to life through a real-world activation that included Atlanta high school athletes playing in front of NFL stars and Quavo, as well as a Super Bowl pop-up shop that extended the campaign into a fully immersive brand experience