ADIDAS x BAPE

Client: Adidas
Role: Director

I had the extraordinary opportunity to create a 3 part animated mini-series for the Super Bowl LIII. It featured all the sports biggest stars as a young bunch of kids who wind up in the most epic 7v7 pickup game. The story is told by Atlanta's one and only Quavo, Gunna' and JID.

The three-part animated series launched on IG and Twitter. Each episode release was simultaneously supported by EIM (Entertainment Influence Marketing) and athletes who provided their own individual hype content.