Clash of Clans: Bye Bye Builder
His farewell has more than 84 MILLION views on YouTube, which makes sense for the most loved character in all of Clash. For the past 5 years, the Builder in Clash of Clans has seen his creations get destroyed over and over and over and over again. Our humble, non stop smiling friend, has finally decided that enough is enough, and it's time for him to leave the game. This campaign celebrated the 5 year anniversary of Clash with a storyline that weaved in an out of the game and the real world.
In addition to real world sculptures that were announced around the world, we also helped develop some AR for our little Builder character that fans of the game could use and post on social media.
Role: Director
Studio: Psyop