PROJECT

FC26 Campaign

Our community doesn’t hold back when it comes to giving feedback. So we did something outrageous, we listened…

In a time where fans felt unheard, we addressed them head on and championed their ideas in big and famous ways. Real comments were the raw material we used throughout our campaign to show that we’d built the game using their input.

CONTEXT

  • Cannes Silver Lion

    British Arrows, Silver Arrow

    D&AD, Wood Pencil

FC26's Pre Order launch marked the best first two days in FC/FIFA and EA Sports history.

AND IT WORKED
Pre-Orders vs FC25

+23%

+79%

Web Users YoY
Google Searches

+25%

50M

Impressions on IG

FC26 Launch Film

Fans don't only play the game, they shape it. For the FC26 launch, we built the film around real feedback from the community and let every suggestion play out on screen.

Zlatan FC

Fans asked for Zlatan to be added to our game for years, so we gave them a whole team of him. Zlatan FC puts him at every position and in the manager's seat, in a jersey he helped design himself. It was our way of showing the community that when they ask, we listen.

Our Reveal Trailer

Most gameplay trailers barely show the game (ours included). So we opened like one, then interrupted our own film with fan feedback and showed what players actually wanted to see: the game.