Project

FC26 Campaign

Cannes Silver Lion in Entertainment/Gaming
British Arrows, Silver Arrow
D&AD, Wood Pencil

Our community doesn’t hold back when it comes to giving feedback. So we did something outrageous, we listened…

In a time where fans felt unheard, we addressed them head on and championed their ideas in big and famous ways. Real comments were the raw material we used throughout our campaign to show that we’d built the game using their input.

Context

THE CASE STUDY

FC26's Pre Order launch marked the best first two days in FC/FIFA and EA Sports history.

AND IT WORKED

Pre-Orders vs FC25

+23%

+79%

Web Users YoY

Impressions on IG

+25%

50M

Google Searches

Gameplay Reveal Trailer

FC26 Launch Film

Our gameplay reveal trailer not only re-affirmed that we had been listening, but that we acted on their behalf.

We proved that FC26 was created for fans by fans. Powered by feedback from our most engaged fans, FC26 combined world-leading innovations with gameplay and quality-of-life improvements to deliver the best ever version of FC.

For years our most requested ICON has been Zlatan Ibrahimović. So what better way to show that we’re listening than to give the fans what they want.