FC HEROES
ProjectFC Heroes has grown into a fan favourite, letting fans visualize past players’ talents in superhero-like ways.
This year, however, the focus shifts beyond just celebrating their abilities. We’re highlighting each Hero’s journey — showing their transformation and evolution over time. That narrative aligned naturally with the in-game mechanics, with Heroes launching as lower-powered items that upgrade later in the year, mirroring their rise and growth within the sport.
ContextOur regional activations delved deeper into the Hero cultural and club influence.
Continuing our Hero narratives the regional work played a key role in educating younger fans with perhaps lesser known athletes. In collaboration with players and clubs we developed 12 short films, partnered with news outlets and developed bespoke experiences highlighting the Heroes journey.
