FC HEROES
ProjectFor the first time, FC Heroes were not introduced at their peak but at their origins – as players on the verge of becoming Heroes.
Fourteen star studded Heroes return to the pitch in FC25, as we continued our Global Campaign to celebrate players who gave everything ‘For The Club’.
Just like in superhero storytelling, we meet our Heroes mid-journey. They’re not finished; they’re evolving. Our creative approach embraces that transformation — using the visual and emotional language of origin stories and power progression to show Heroes growing from “player” to “Club Hero.”
Context
“Every Club Has a Hero. Every Hero Has an Origin.”
Whilst our global film teased the headlining Heroes and their superpowers, our regional campaigns delved further into the cultural and club Origin stories connecting with a more specific audience.
Through cinematic vignettes, stylized motion, and club-specific storytelling, we spotlight the milestones that shaped each Hero’s rise: the captain’s armband, the breakthrough goal, the lifelong loyalty to the badge. These moments become the connective tissue between their real-life story and their in-game evolution.
