SuperFans

Project

EA Sports FC

Context

At the heart of FC 25 was the desire to give everything For The Club.

So we asked ourselves– what if we could give fans a new way to express their diehard fandom and deepen the connection between real-world football and FC.

For the first time in franchise history, EA Sports FC honoured four football SuperFans from around the world by immortalizing them in FC 25 as the first ever real fans in virtual stands.

Using each fans' unique story of fandom we called for people everywhere to submit their stories and make their claim as the next SuperFan in FC.

www.ea.com/fc-superfans